Hi, I’m Angela.
I’m a product design leader with 12+ years of experience driving user-centered strategy, scaling high-impact teams, and delivering business results across e-commerce platforms. I bring a human-centered approach, a passion for solving complex problem spaces, and deep cross-functional collaboration grounded in empathy for our users and partners.
With a background in both design and product management, I offer a unique perspective that bridges vision and execution.
Experience
Hungryroot
Director, Product Design (2022-Present)
Principal Product Designer (2021-2022)
Built and scaled the design function from the ground up, including hiring, mentoring, and developing a high-performing Product Design and UX Research team, cultivating a collaborative, transparent, and feedback-driven culture.
Defined and implemented scalable design operations while championing user insights, integrating research to ensure high-quality, user-centered experiences.
Founded and championed our first design system, reducing development and design time while ensuring visual and functional consistency across platforms (web, iOS, Android)
Led end-to-end design strategy and execution across product, brand, and UX, aligning product experiences with business goals and user needs.
Partnered closely with Product, Engineering, Marketing, and Data Science to shape roadmap priorities and define customer-centric solutions and deliver cohesive experiences that drive engagement, conversion, and retention.
Established scalable design and research processes, including design sprints, design reviews, user testing, and continuous feedback loops.
Drove cross-functional initiatives like personalization, onboarding, and new vertical launches with measurable business impact.
Etsy
Senior Product Designer (2021)
Designer on the core app experience, solving problems around discovery, search, item details, cart, and checkout.
Grubhub
Senior Product Designer (2018-2021)
Product Designer (2016-2018)
Led design for the Lyft partnership integration, collaborating with Lyft’s design team to create a seamless account linking flow from concept to execution.
Designed core experiences, including bag and checkout, address collection, order logistics, and ratings & reviews.
Redesigned the web homepage, creating a flexible, personalized layout that prioritized primary product discovery paths and improved user retention.
Contributed to the design system, including stencils/loaders, bottom sheet transitions, and form patterns to support design consistency and speed.
Created the foundation for the shared cart feature and collaborated with research to drive user testing on initial designs to identify opportunities for implementation.
Participated in multiple design sprints that answer critical business questions through design, prototyping, and testing ideas.
Blackstone
Product Manager & UX Designer (2013-2016)
Launched a new workflow tool to enhance usability and operational efficiency for the hedge fund solutions team, leading the full product lifecycle – from defining requirements to user flows, high-fidelity designs, implementation, and QA.
Led end-to-end design initiatives, including launching our first mobile web app, creating our first pattern library, and supporting the adoption of bootstrap.
Led projects from conception to execution by defining scope and requirements, creating user flows and designs, overseeing implementation, and facilitating testing.
JP Morgan Chase & Co
Business Analyst (2012-2013)
Researched possible risks and impacts to current application and created business requirements document with new business needs, use cases, and additional enhancements
Implemented projects through the development life cycle and created detailed test cases to cover all scenarios to ensure application quality before release
Skills & Expertise
Team building and mentorship
UX Research
UX Strategy
Product Strategy
Competitive Analysis
CSS / HTML
Design Systems
Design Thinking
Information Architecture and Hierarchy
Rapid Prototyping
Tools
Adobe Creative Suite
Figma
Principle
Sketch
Education
Carnegie Mellon University
B.S. in Information Systems and Human-Computer Interaction
Contact me