Hi, I’m Angela.

I’m a product design leader with 12+ years of experience driving user-centered strategy, scaling high-impact teams, and delivering business results across e-commerce platforms. I bring a human-centered approach, a passion for solving complex problem spaces, and deep cross-functional collaboration grounded in empathy for our users and partners.

With a background in both design and product management, I offer a unique perspective that bridges vision and execution.

 
 

Experience

Hungryroot

Director, Product Design (2022-Present)
Principal Product Designer (2021-2022)

  • Built and scaled the design function from the ground up, including hiring, mentoring, and developing a high-performing Product Design and UX Research team, cultivating a collaborative, transparent, and feedback-driven culture.

  • Defined and implemented scalable design operations while championing user insights, integrating research to ensure high-quality, user-centered experiences.

  • Founded and championed our first design system, reducing development and design time while ensuring visual and functional consistency across platforms (web, iOS, Android)

  • Led end-to-end design strategy and execution across product, brand, and UX, aligning product experiences with business goals and user needs.

  • Partnered closely with Product, Engineering, Marketing, and Data Science to shape roadmap priorities and define customer-centric solutions and deliver cohesive experiences that drive engagement, conversion, and retention.

  • Established scalable design and research processes, including design sprints, design reviews, user testing, and continuous feedback loops.

  • Drove cross-functional initiatives like personalization, onboarding, and new vertical launches with measurable business impact.

Etsy

Senior Product Designer (2021)

  • Designer on the core app experience, solving problems around discovery, search, item details, cart, and checkout.

Grubhub

Senior Product Designer (2018-2021)
Product Designer (2016-2018)

  • Led design for the Lyft partnership integration, collaborating with Lyft’s design team to create a seamless account linking flow from concept to execution.

  • Designed core experiences, including bag and checkout, address collection, order logistics, and ratings & reviews.

  • Redesigned the web homepage, creating a flexible, personalized layout that prioritized primary product discovery paths and improved user retention.

  • Contributed to the design system, including stencils/loaders, bottom sheet transitions, and form patterns to support design consistency and speed.

  • Created the foundation for the shared cart feature and collaborated with research to drive user testing on initial designs to identify opportunities for implementation.

  • Participated in multiple design sprints that answer critical business questions through design, prototyping, and testing ideas.

Blackstone

Product Manager & UX Designer (2013-2016)

  • Launched a new workflow tool to enhance usability and operational efficiency for the hedge fund solutions team, leading the full product lifecycle – from defining requirements to user flows, high-fidelity designs, implementation, and QA.

  • Led end-to-end design initiatives, including launching our first mobile web app, creating our first pattern library, and supporting the adoption of bootstrap.

  • Led projects from conception to execution by defining scope and requirements, creating user flows and designs, overseeing implementation, and facilitating testing.

JP Morgan Chase & Co

Business Analyst (2012-2013)

  • Researched possible risks and impacts to current application and created business requirements document with new business needs, use cases, and additional enhancements

  • Implemented projects through the development life cycle and created detailed test cases to cover all scenarios to ensure application quality before release

 

Skills & Expertise

Team building and mentorship

UX Research

UX Strategy

Product Strategy

Competitive Analysis

CSS / HTML

Design Systems

Design Thinking

Information Architecture and Hierarchy

Rapid Prototyping

Tools

Adobe Creative Suite

Figma

Principle

Sketch

Education

Carnegie Mellon University

B.S. in Information Systems and Human-Computer Interaction

Contact me

angcmao@gmail.com